Thumbplay News

Leading Mobile Entertainment Destination to Offer CinemaElectric's Unique Content to Millions of Consumers

LOS ANGELES, October 30, 2007– CinemaElectric, Inc. (OTCBB: CINM.PK), a world leader in mobile video programming, and Thumbplay, Inc., the largest and fastest growing mobile entertainment content destination in the U.S., today announced the addition of CinemaElectric's ("CE") video and multimedia content to Thumbplay's extensive catalog of mobile entertainment offerings. The content deal with Thumbplay – the leading mobile entertainment destination in the U.S. with more than four million visitors per month – significantly expands CE's growing direct-to-consumer (D2C) distribution network.

Worldwide, CE is carried on a growing number of D2C sites, as well as 90 carriers in 50 countries, including Europe, Asia and Latin America.

"Partnering with on e of the leading direct-to-consumer players in the U.S. has the potential to increase our audience exponentially – so we're thrilled with this partnership." said Adam Levin, CEO of CinemaElectric. "With one of the broadest and deepest catalogs and most unique brands in the mobile content industry, we look forward to making our form of 'snack entertainment' available to Thumbplay's wide audience, regardless of which wireless carrier and mobile device they use."

Thumbplay will feature CE's signature channels Smashbrain™, PORTABLE HOLLYWOOD™, and Mobile Laugh Network. The original content is produced by CE's internal creative teams, who have a keen understanding of the mobile "third" screen.

Smashbrain™, CE's men's lifestyle network, features the hottest extreme sports and ringside fighting action, new games and gadgets, poker tips and Vegas lifestyle, the best stand-up and viral comedy, as well as the always popular Smashbrain™ Girls of the Month.

PORTABLE HOLLYWOOD™ brings the entertainment capital of the world directly to the palm of your hand. The hottest celebrities, movies, parties, music and bizarre Hollywood happenings are highlighted alongside exclusive interviews and behind the scenes clips.

Mobile Laugh Network gathers the best professionally-produced comedy, premiere stand-up acts, user-generated comedy, and the hottest web sensations for a truly unique flavor of mobile comedy.

About CinemaElectric, Inc.
Founded in 1999, CinemaElectric is the world leader in "made for mobile" programming. As a producer and distributor of award-winning, mobile video and multimedia content, CinemaElectric programming is seen on 90 carriers in more than 50 countries throughout North America, Europe, Latin America and Asia.

Based in Los Angeles, CinemaElectric's production studio and editing facilities are optimized for mobile and staffed by an experienced team from the entertainment and wireless industries who understand the "third screen" like no one else. CinemaElectric is a top producer of original and branded content for mobile, broadband, VOD (video on demand) and satellite radio platforms.

CinemaElectric, Inc. is a publicly held wireless service company (OTCBB:CINM.PK). More information can be found at www.cinemaelectric.com

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at www.thumbplay.com.

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on CinemaElectric?s management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to CinemaElectric as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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by Robert Scoble

Thumbplay brings a bunch of great games to your mobile device. James Finn, executive vice president for Thumbplay.com, talks with me during the CTIA Showstoppers event last week.

view video here


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By Dave Graveline

"Into Tomorrow" brings you the latest news from the 'wireless' world. We attended several 'wireless' events in San Francisco, CA including ShowStoppers and the CTIA Wireless IT & Entertainment Show. Also featuring: your Tech Horror Stories (just in time for Halloween).

Show guests include:
James Finn, Executive
Vice-President

listen here


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By RCR News

Thumbplay said it signed an exclusive deal for ringtones and other mobile content across the AOL network. AOL is integrating Thumbplay’s content through AOL Music, AOL Games, the AIM instant-messaging service, Winamp and Spinner.

Thumbplay said its content also is integrated on the new AOL Mobile online destination, which gives consumers information on device-specific content and services. Thumbplay also will provide expanded content integration into AOL’s mobile search engine.

“We look forward to seeing how AOL Mobile’s products can extend and enhance Thumbplay’s mobile community, content sharing and communications capabilities throughout Thumbplay.com,” said Scott Falconer, executive VP for AOL Mobile.

Thumbplay CEO Arae Traasdahl said the company is the leading provider of mobile content to U.S. consumers. “This is a defining moment for Thumbplay,” Traasdahl said.

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NEW YORK, October 22, 2007 - Thumbplay® (www.thumbplay.com), the largest and fastest growing mobile entertainment destination in the U.S., today announced that it is the exclusive provider for ringtones and other mobile content across the AOL network, which reaches 114 million unique visitors a month in the U.S. (comScore, Q2 2007).


AOL will integrate Thumbplay's content throughout AOL® Music, AOL® Games, the AIM® instant messaging service, Winamp, and Spinner. Through Thumbplay's contextual integration on these sites, visitors can easily register their mobile phone and download relevant ringtones, wallpapers, games and mobile video over-the-air to their mobile devices.


In conjunction with integration across AOL's entertainment and communications-focused properties, Thumbplay content is also integrated within the new AOL Mobile online destination (http://mobile.aol.com) which provides consumers with information on handset-specific content and services. Thumbplay will also provide expanded content integration into AOL's mobile search engine. Thumbplay enables contextual relevance via XML feeds, hosted API's and an experience branded for AOL, so that links on U2 pages point to U2-specific mobile content.


"We are pleased to provide access to Thumbplay's extensive catalog of mobile entertainment content to the millions of unique visitors to AOL's popular online properties," said Scott Falconer, Executive Vice President, AOL Mobile. "We also look forward to seeing how AOL Mobile's products can extend and enhance Thumbplay's mobile community, content sharing and communications capabilities throughout Thumbplay.com."


"This deal is defining for Thumbplay," said Are Traasdahl, Thumbplay's CEO and founder. I'm pleased to say that this reinforces Thumbplay's position as the leading U.S. provider of mobile content to consumers who are looking to discover mobile content, manage it, and share their personalized mobile entertainment experience with others."


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By Kara Swisher

The annual CTIA conference–CTIA reps the wireless industry–opens today in San Francisco, but the action started last night with some parties.

One was thrown by ContentNext Media, the online news site whose flagship paidContent.org writes all about online media, where I talked to Publisher and Editor Rafat Ali about big trends in cellphones.

He was spot on. It’s mobile search, mobile advertising and mobile–you guessed it–social networking.

All of these trends are still slow coming to the U.S., but not for lack of trying by start-ups (and more because of the innovation-free carriers, according to this most excellent essay by Walt Mossberg posted yesterday). I saw a few interesting products at another event showcasing a variety of mobile-focused companies.

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Partnership Extends Users' Online Entertainment Experience to Mobile Devices

NEW YORK, October 22, 2007 - Thumbplay® (www.thumbplay.com), the largest and fastest growing mobile entertainment destination in the U.S., today announced that it is the exclusive provider for ringtones and other mobile content across the AOL network, which reaches 114 million unique visitors a month in the U.S. (comScore, Q2 2007).

AOL will integrate Thumbplay's content throughout AOL® Music, AOL® Games, the AIM® instant messaging service, Winamp, and Spinner. Through Thumbplay's contextual integration on these sites, visitors can easily register their mobile phone and download relevant ringtones, wallpapers, games and mobile video over-the-air to their mobile devices.

In conjunction with integration across AOL's entertainment and communications-focused properties, Thumbplay content is also integrated within the new AOL Mobile online destination (http://mobile.aol.com) which provides consumers with information on handset-specific content and services. Thumbplay will also provide expanded content integration into AOL's mobile search engine. Thumbplay enables contextual relevance via XML feeds, hosted API's and an experience branded for AOL, so that links on U2 pages point to U2-specific mobile content.

"We are pleased to provide access to Thumbplay's extensive catalog of mobile entertainment content to the millions of unique visitors to AOL's popular online properties," said Scott Falconer, Executive Vice President, AOL Mobile. "We also look forward to seeing how AOL Mobile's products can extend and enhance Thumbplay's mobile community, content sharing and communications capabilities throughout Thumbplay.com."

"This deal is defining for Thumbplay," said Are Traasdahl, Thumbplay's CEO and founder. I'm pleased to say that this reinforces Thumbplay's position as the leading U.S. provider of mobile content to consumers who are looking to discover mobile content, manage it, and share their personalized mobile entertainment experience with others."

About Thumbplay Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in 2005 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at www.thumbplay.com.

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THUMBPLAY PARTNERS WITH UNIVERSAL PICTURES AND I-PLAY TO ADD POPULAR MOVIE CLIPS TO MOBILE VIDEO OFFERING

Mobile Consumers Can Now Download Clips from King Kong, The Bourne Identity and The 40-Year-Old Virgin

NEW YORK, October 16, 2007 – Thumbplay® (www.thumbplay.com), the largest and fastest growing mobile entertainment content destination in the U.S., today announced an agreement with Universal Pictures and I-play, the mobile entertainment company, to bring nearly 100 clips from new and classic blockbuster movies to mobile users. Additional clips will become available later in the year.

Thumbplay customers can now take the best clips, exclusively edited for mobile, from Universal Pictures' extensive film archive with them on their mobile devices, including:

• The epic battle between the Roman Legion and an army of German barbarians from Gladiator;


• Jason Bourne in an old Mini Cooper leading police on a wild chase from The Bourne Identity;


• The climactic showdown of man and beast at the top of the Empire State Building in King Kong;


• A giant phantom cloud of sand pursuing an airplane across the desert in The Mummy;


• Steve Carell getting his chest waxed, one agonizing inch at a time, in The 40-Year-Old Virgin;


• The classic food fight scene from Animal House.

The collection also includes classic content from The Breakfast Club, Weird Science, all three films from The Fast and the Furious franchise and more than a dozen other popular classic movies.

"We are very excited about this great line-up of movie content we can now offer our customers," said Are Traasdahl, Thumbplay's CEO and founder. "Our partnership with I-play and Universal enables us to expand our already extensive catalog of video and to continue delighting and surprising the millions of consumers who visit our site each month with the broadest content and best entertainment experience."

"This strategic partnership enables Universal to further extend its reach within the burgeoning mobile space, offering users many of the best and most memorable scenes ever captured on film," said Jeremy Laws, Senior Vice President of Universal Mobile Entertainment. "The Thumbplay portal is extremely user friendly, making it very simple for the fans of our films to instantly access their favorite iconic moments on their mobile phones."

With more than 70,000 pieces of mobile entertainment content under license, including ringtones, wallpapers, games, videos, voice tones and text-based services, Thumbplay has built a strong consumer following and gained broad recognition as a leader in the direct-to-consumer mobile content space.

About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com.

I-play is a trademark and trading name of Digital Bridges Limited.

About Universal Pictures Digital Platforms Group
Universal Pictures Digital Platforms (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at www.thumbplay.com.

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Mobile Entertainment Site Pockets First-Ever Mobile Webby Award; Also Voted People's Voice Winner

NEW YORK - May 2, 2007 - Thumbplay Inc.,

www.thumbplay.com, the leading provider of mobile entertainment, has received two Webby Awards in the Mobile Marketplace & Services category. The site was selected as the industry's best by the International Academy of Digital Arts and Sciences, a 550-person judging academy, as well as the general public, whose votes determine the People's Voice award.

"We're thrilled that Thumbplay's commitment to the best content and user experience has been recognized by the Webby Awards, particularly as the first company to win a mobile award," said Are Traasdahl, Thumbplay founder and CEO. "As we offer wireless entertainment products to millions of consumers who visit our site each month, the People's Voice selection is particularly meaningful and is a testament to our dedicated community. In the coming months we will unveil new products and features that will create an even greater entertainment experience for Thumbplay fans."

Thumbplay has built a strong consumer following by offering premium mobile content including ringtones, games, wallpapers and animations. Thumbplay's content is available directly to consumers of all major carriers. In April, Thumbplay was also named an Official Honoree in the Webby's News & Entertainment category.

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Thumbplay's winner selection is a testament to the skill, ingenuity, and vision of its creators."

Hailed as the "Oscars of the Internet" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, Interactive Advertising, Online Film & Video, and Mobile Web sites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf and RealNetworks CEO Rob Glaser.

Thumbplay currently has more than 60,000 pieces of mobile entertainment content under license including ringtones, wallpapers, games and text-based services and has gained broad recognition as a leader in the direct-to-consumer mobile content space.

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