Thumbplay News

Partnership Extends Users' Online Entertainment Experience to Mobile Devices

NEW YORK, October 22, 2007 - Thumbplay® (, the largest and fastest growing mobile entertainment destination in the U.S., today announced that it is the exclusive provider for ringtones and other mobile content across the AOL network, which reaches 114 million unique visitors a month in the U.S. (comScore, Q2 2007).

AOL will integrate Thumbplay's content throughout AOL® Music, AOL® Games, the AIM® instant messaging service, Winamp, and Spinner. Through Thumbplay's contextual integration on these sites, visitors can easily register their mobile phone and download relevant ringtones, wallpapers, games and mobile video over-the-air to their mobile devices.

In conjunction with integration across AOL's entertainment and communications-focused properties, Thumbplay content is also integrated within the new AOL Mobile online destination ( which provides consumers with information on handset-specific content and services. Thumbplay will also provide expanded content integration into AOL's mobile search engine. Thumbplay enables contextual relevance via XML feeds, hosted API's and an experience branded for AOL, so that links on U2 pages point to U2-specific mobile content.

"We are pleased to provide access to Thumbplay's extensive catalog of mobile entertainment content to the millions of unique visitors to AOL's popular online properties," said Scott Falconer, Executive Vice President, AOL Mobile. "We also look forward to seeing how AOL Mobile's products can extend and enhance Thumbplay's mobile community, content sharing and communications capabilities throughout"

"This deal is defining for Thumbplay," said Are Traasdahl, Thumbplay's CEO and founder. I'm pleased to say that this reinforces Thumbplay's position as the leading U.S. provider of mobile content to consumers who are looking to discover mobile content, manage it, and share their personalized mobile entertainment experience with others."

About Thumbplay Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in 2005 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at

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