Thumbplay News

-- to Exclusively Power Mobile Music Downloads --

NEW YORK – December 11, 2008 – Thumbplay ( – the #1 mobile entertainment destination in the U.S. – and Billboard – the world’s premier music brand – today announced that they have joined forces to offer visitors direct access to Thumbplay’s extensive catalog.

Links to mobile music previews and downloads, available exclusively from, will be available on all chart and artist pages throughout the site, effective immediately. Whether you are checking out the latest Hot 100 chart where TI’s “Live Your Life” is #1, a historical chart from 1979 where The Knack’s “My Sharona” is #1 or Zac Brown Band’s #1 Country Song “Chicken Fried,” Thumbplay has you covered. Thumbplay’s unparalleled content library has something to please everyone.

“Thumbplay is thrilled to be a part of this partnership,” said Are Traasdahl, CEO and Founder of Thumbplay. “Obviously, is a must-visit online destination for music enthusiasts and, through access to all of our chart-topping artists, we give them a chance to take that experience with them on their mobile phones.”

Billboard Publisher Howard Appelbaum added, “As the authoritative source for music fans, it’s our goal to provide our readers with the deepest possible connection to their music. As of today, with Thumbplay’s extensive library and exceptional service, will deliver the instant gratification fans demand.”

Featuring music, videos, games and more, Thumbplay’s extensive and ever-growing entertainment library is accessible on more than 2,000 mobile phones among every major carrier in the U.S. The company has maintained and grown its leadership position by delivering an optimal user experience, which includes its live, “24/7/365,” customer service and an unparalleled catalog of entertainment options.

Thumbplay’s award-winning, direct-to-consumer service features licensed content from some of the world’s largest entertainment companies, including EMI Music, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. Thumbplay’s mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as, one of the Web’s leading social music discovery services. Moreover, based on Thumbplay’s reputation for exceptional customer care and technological innovation, MTV recently tapped the company to power personalization content for the music giant’s mobile content site. The recently-launched Thumbplay Open provides independent music and visual artists, application developers and Web site publishers the opportunity to package and sell their own digital media to millions of mobile customers. Each month, gets more than five million unique visitors and its mobile (WAP) site ( receives more than 12 million page views, making it one of the most popular mobile Web sites.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at or at from a mobile phone.

ABOUT BILLBOARDNow in its 114th year, Billboard is the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard magazine is the flagship property for the brand, which also consists of,, Billboard en Español, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, and Billboard Licensing & Events. Billboard’s many strategic partners include Microsoft, Reuters, Sirius Satellite Radio, Telemundo, ABC Radio Networks, AT&T, Sandisk and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard’s proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard’s franchise and consumer reach. Billboard is published by the Entertainment Group at Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

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Faith Hill Debuts Holiday Ringtone, “O Holy Night,” Exclusively on Thumbplay

New York — December 11, 2008 — With a promise to fill hearts and phones with the joyous sounds of Faith this season, Thumbplay launches Faith Hill’s exclusive holiday ringtone, “O Holy Night.“ The song is from her critically-acclaimed new album, Joy to the World, Faith Hill’s first holiday collection.

Fans can download “O Holy Night” exclusively on Thumbplay, either directly from mobile phones by visiting or online at While there, fans can also try the other mobile downloads from Joy to the World, including:

· “A Baby Changes Everything
· “Joy To The World
· “Silent Night, Holy Night!”
· “Holly Jolly Christmas
· “Little Drummer Boy

Dedicated to providing the best and most sought-after mobile holiday entertainment, is home to the broadest selection of seasonal content available.




Chart-Topping Videos Debut Exclusively on Thumbplay

New York — December 2, 2008 — Island Def Jam Music Group, a division of Universal Music Group (UMG), the world’s leading music company, and Thumbplay, the one-stop entertainment shop for today’s mobile devices, today announced that, for the first time ever, nine of JAY-Z’s most popular video clips will be available for download on mobile phones exclusively through and its mobile site, The video clips from JAY-Z are available for download immediately, and are made possible through a pre-existing agreement between Thumbplay and UMG. Thumbplay customers can now personalize their mobile phones with a collection of 9 exclusive chart-topping videos from the multiplatinum-selling, Grammy Award-winning artist. These include:

  • Blue Magic
  • Dirt Off Your Shoulder
  • Do It Again (Put Ya Hands Up)
  • Excuse Me Miss
  • I Just Wanna Love U (Give It 2 Me)
  • I Know
  • Izzo (H.O.V.A.)
  • Money, Cash, H**s
  • Roc Boys (And The Winner Is)

Thumbplay’s extensive and ever-growing entertainment library and award winning, direct-to-consumer service is accessible on more than 2,000 mobile devices among every major carrier in the U.S. Each month, gets more than five million unique visitors and its mobile (WAP) site — — receives more than 12 million page views, making it one of the most popular mobile Web sites.



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