Thumbplay News


Leading Mobile Entertainment Destination to Offer CinemaElectric's Unique Content to Millions of Consumers

LOS ANGELES, October 30, 2007– CinemaElectric, Inc. (OTCBB: CINM.PK), a world leader in mobile video programming, and Thumbplay, Inc., the largest and fastest growing mobile entertainment content destination in the U.S., today announced the addition of CinemaElectric's ("CE") video and multimedia content to Thumbplay's extensive catalog of mobile entertainment offerings. The content deal with Thumbplay – the leading mobile entertainment destination in the U.S. with more than four million visitors per month – significantly expands CE's growing direct-to-consumer (D2C) distribution network.

Worldwide, CE is carried on a growing number of D2C sites, as well as 90 carriers in 50 countries, including Europe, Asia and Latin America.

"Partnering with on e of the leading direct-to-consumer players in the U.S. has the potential to increase our audience exponentially – so we're thrilled with this partnership." said Adam Levin, CEO of CinemaElectric. "With one of the broadest and deepest catalogs and most unique brands in the mobile content industry, we look forward to making our form of 'snack entertainment' available to Thumbplay's wide audience, regardless of which wireless carrier and mobile device they use."

Thumbplay will feature CE's signature channels Smashbrain™, PORTABLE HOLLYWOOD™, and Mobile Laugh Network. The original content is produced by CE's internal creative teams, who have a keen understanding of the mobile "third" screen.

Smashbrain™, CE's men's lifestyle network, features the hottest extreme sports and ringside fighting action, new games and gadgets, poker tips and Vegas lifestyle, the best stand-up and viral comedy, as well as the always popular Smashbrain™ Girls of the Month.

PORTABLE HOLLYWOOD™ brings the entertainment capital of the world directly to the palm of your hand. The hottest celebrities, movies, parties, music and bizarre Hollywood happenings are highlighted alongside exclusive interviews and behind the scenes clips.

Mobile Laugh Network gathers the best professionally-produced comedy, premiere stand-up acts, user-generated comedy, and the hottest web sensations for a truly unique flavor of mobile comedy.

About CinemaElectric, Inc.
Founded in 1999, CinemaElectric is the world leader in "made for mobile" programming. As a producer and distributor of award-winning, mobile video and multimedia content, CinemaElectric programming is seen on 90 carriers in more than 50 countries throughout North America, Europe, Latin America and Asia.

Based in Los Angeles, CinemaElectric's production studio and editing facilities are optimized for mobile and staffed by an experienced team from the entertainment and wireless industries who understand the "third screen" like no one else. CinemaElectric is a top producer of original and branded content for mobile, broadband, VOD (video on demand) and satellite radio platforms.

CinemaElectric, Inc. is a publicly held wireless service company (OTCBB:CINM.PK). More information can be found at

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on CinemaElectric?s management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to CinemaElectric as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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