Thumbplay News


Carr Driving Subscriber Growth, Includes New Thumbplay Music Service

NEW YORK –April 5, 2010–Thumbplay, the leading mobile entertainment company in the U.S., has promoted Jeff Carr to Executive Vice President, Marketing. Carr joined Thumbplay in 2007, most recently serving as Senior Vice President. He has oversight of all marketing initiatives and reports directly to Evan Schwartz, CEO and Co-Founder.

Carr drives the company’s subscriber growth, including that of the recently launched Thumbplay Music ( Thumbplay Music is an unlimited, on-demand, cloud-based music service available for smartphones and PCs/Macs. Carr also oversees relationships with Thumbplay’s carrier partners.

“Jeff is without equal when it comes to developing new member acquisition and retention strategies,” said Schwartz. “He is creative, diligent and has an exceptional understanding of how to match customers with the services and products they want. His experience and talents make him perfectly suited to lead our integrated marketing efforts and to further the deep, collaborative relationships we have with our partners, particularly as we roll out the Thumbplay Music service. This promotion was much-deserved.”

With more than 12 years in entertainment, direct marketing and social media, Carr is an expert in mobile advertising, online marketing and community development. In the last eight years alone, he has been responsible for the acquisition of more than 10 million online subscribers. Prior to joining Thumbplay, Carr was Vice President of Marketing for Community Connect, a niche community social networking platform. Before that, he was the Senior Director of Online Marketing at Columbia House, where he helped transition the company into an online business. He began his career developing retention programs for CDNOW, one of the first online music retailers. Carr earned a B.A. from The George Washington University.


Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. features licensed music, video and games from some of the world’s largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group, as well as several independent labels and artists and video game companies. Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. Investors include Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at or at from a mobile phone.

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