Thumbplay News

NEW YORK – 26 APRIL 2010 – Thumbplay® MusicTM, which launched its cloud-based music service in January 2010 at CES as a featured partner of RIM®, was also the first to launch in the U.S. with such features as offline playback. Thumbplay Music is currently featured on numerous BlackBerry® smartphones; BlackBerry is the definitive U.S. smartphone leader with more than 42% marketshare.* Thumbplay Music is also available as a companion app on PCs/Macs® and it is coming soon on AndroidTM and iPhone®.

Since launch, Thumbplay Music reports that such features as offline playback (also known as caching), and Playlist Genie, its music discovery tool, have been among the most-used features of the service.

Thumbplay Music includes its own in-app media player and boasts several compelling features, including:

• Unlimited, on-demand access to any artist or album; millions of songs to choose from
• Build a personal music collection with Favorites and effortless Playlist creation; auto-sync between smartphone and PC/Mac
• Online and offline access: No connection? No problem! Listen to music on the subway or in-flight. Available anytime, anywhere.
• Playlist Genie for music discovery: Instantly generate customized recommendations from favorite songs
• Search: Find music by artist, song, album or genre; includes free previews of all songs
• Import existing iTunes® playlists within Thumbplay Music’s companion desktop app. With a few clicks, recreate iTunes playlists and have them available on smartphone and PC/Mac.
• Free, “no strings attached” three-day trial

Thumbplay Music has more than eight million tracks under license from all major labels and more than 25,000 independent labels. Thumbplay Music is a next generation music service, built by experts in mobile content delivery to serve the rapidly growing market of U.S. smartphone users which is forecasted to grow to 160 million people by 2013.**

Thumbplay, which enjoys sustained profitability, has built an award-winning service centered on delivering millions of pieces of mobile content to 95 percent of U.S. devices among every major carrier. Thumbplay is leveraging its existing network of more than 8,000 distribution partners to promote Thumbplay Music.

ABOUT THUMBPLAY
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. Thumbplay.com features licensed music, video and games from some of the world’s largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group, as well as several independent labels and artists and video game companies. Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. Investors include Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at www.thumbplay.com or at m.thumbplay.com from a mobile phone.

*According to comScore (April 2010)

Thumbplay Music is currently available on the following BlackBerry® smartphones: BlackBerry® Bold 9000, BlackBerry® Bold™ 9700, BlackBerry® Curve™ 8520, BlackBerry® Curve™ 8530, BlackBerry® Curve™ 8900, BlackBerry® Tour™ 9630, BlackBerry® Storm™ 9530 and the BlackBerry® Storm™ 2 9550.

**Yankee Group (2009)

All trademarks property of their respective owners. No partnerships implied. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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