Thumbplay News

As the Internet goes mobile, wireless carriers are updating their business models. When Verizon and other U.S. cellphone carriers began selling mobile content like ringtones, games and wallpapers a few years ago, they kept a tight grip on what consumers could buy, allowing content to be loaded on their phones only if it came through their own branded portals.

Now, betting that they can get more money by expanding the pie, they are cautiously allowing third-party content providers to market multimedia content directly to their cellphone users.

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