Thumbplay News

Thumbplay, one of Hippeau's recent investments. The company sells subscriptions for access to ringtones, games and other content for mobile phones. Thumbplay's investor deck emphasized the team's background in the mobile industry and with subscription-based business models: Co-founder Are Traasdahl had helped establish one of the first companies to sell mobile content to consumers; his partner, Evan Schwartz, worked ten years in subscription marketing at CDNow and Columbia House.

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