Thumbplay News

NEW YORK - October 30, 2006
Thumbplay Inc., www.thumbplay.com, the leading online retailer of mobile entertainment content, today announced the introduction of a first-ever special collection of Latin ringtones and wallpapers, highlighting the hottest talent from past and present Latin GRAMMY® nominees, with music from Daddy Yankee, Don Omar, India, Grupo Mania, Wisin y Yandel and others. Thumbplay user downloads of Latin music tones have increased 79 percent in the last two weeks as excitement builds for the 7th Annual Latin GRAMMY® Awards ceremony on Nov. 2, 2006.

"Many of today's talented personalities and emerging music makers are coming from the community of Latin music, generating a strong and loyal fan base" said Are Traasdahl, founder and CEO of Thumbplay. "The demand for Latin content is huge and Thumbplay.com features the broadest selection of artist coverage from Reggaeton to Banda to Latin Pop."

The surge in downloads for Latin content has been heating up the past few weeks at Thumbplay.com. Paulina Rubio's "Ni Una Sola Palabra," currently topping the Latin pop charts, ranks No. 1 among current Latin downloads with a 240 percent increase in week over week downloads, while Latin GRAMMY® nominee Daddy Yankee's Rompe heats up the charts with a 200% increase in downloads in the past two weeks.

In addition to ringtones from Latin GRAMMY® nominees, Thumbplay offers a wide range of Latin content including iconic imagery from lucha libre and Loteria, and a variety of personalization products with emphasis on Latino heritage.

Thumbplay's special collection of ringtones from Latin GRAMMY® nominees is available at www.thumbplay.com/latinawards

Thumbplay offers more than 50,000 pieces of mobile entertainment content including ringtones, wallpapers, games and text-based services. Content can be purchased through both subscription and a la carte options, downloaded "over the air" directly to the consumer's handset, and billed directly to the consumer's carrier bill.

Thumbplay has gained broad recognition as a leader in the direct-to-consumer mobile content space. The company's success in 2006 has been illustrated by recent Hitwise and comScore research data. Hitwise, the world's leading online competitive intelligence service, ranked Thumbplay as the leading online website in the "Entertainment - Mobile Phones" category for the month of September 2006, based on visits. Additionally, according to a comScore Media Metrix report, Thumbplay.com was listed as one of the 10 fastest growing Internet sites in July 2006 with a 51 percent increase month-over-month, growing from 3.5 million unique visitors in June to 5.3 million in July.

About Thumbplay
Thumbplay, Inc., www.thumbplay.com, is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay members have access to their own personal library of content through Thumbplay's content locker technology, ensuring they will always have access to their Thumbplay content. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

posted by Thumbplay at 2:36 PM