Thumbplay News

Thumbplay is the first direct-to-consumer mobile company to offer Sony content

NEW YORK - October 11, 2006

Thumbplay Inc., (, the leading online retailer of mobile entertainment content, today announced an agreement with Sony Pictures Home Entertainment (SPHE) to distribute products from Sony's extensive motion picture and television portfolio. Thumbplay is the first direct-to-consumer mobile company to offer SPHE's premium content. Thumbplay members will now have direct access to content from SPHE's entire mobile content catalog, which includes content from feature films like Open Season and Spider-Man 3 to television shows such as Jeopardy, Days of Our Lives, The Boondocks, and more.

"Sony Pictures Home Entertainment has been a leader in the arena of digital entertainment," said Are Traasdahl, Thumbplay founder and CEO. "Our partnership with Sony Pictures Home Entertainment allows us to deliver an extensive selection of exciting mobile entertainment to our members, who can now enjoy Sony's premium catalog of motion pictures and television shows."

Thumbplay members will have direct access to games, ringtones and wallpapers from SPHE's extensive mobile catalog. Highlights include content from upcoming and past releases, and notably Open Season, which opened No. 1 at the box office last week.

Thumbplay's catalog also includes SPHE's diverse television content such as '80s hits like the Different Strokes and What's Happening; daytime dramas like Days of Our Lives, The Young and the Restless; and popular game shows such as The Wheel of Fortune and Jeopardy.

"We are thrilled to bring a personalized mobile experience to wireless consumers of all ages with our diverse content," said Eric Berger, vice president of mobile entertainment, Sony Pictures Home Entertainment. "Thumbplay's success in the direct-to-consumer mobile market represents an excellent platform to further expand SPHE's vision of making entertainment accessible to consumers whenever, wherever and however they want."

Thumbplay currently offers more than 50,000 pieces of mobile entertainment content, including ringtones, wallpapers, games and text-based services. Members can purchase content as part of the Thumbplay subscription plan or on ? la carte basis. According to Hitwise, the world's leading online competitive intelligence service, was ranked as the leading online website in the Entertainment - Mobile Phones category for the month of September. Thumbplay maintained a leadership position by receiving twice the market share of visits of its nearest competitor for September 2006.

Some SPHE titles soon to be available to Thumbplay members include:

Open Season:
Movie lovers can enjoy Open Season right on their mobile phone through a large selection of content featuring original voicetones from the cast, ringtones and wallpapers from Open Season, the first feature-length animated film from Sony Pictures Animation. In the film, BOOG (Martin Lawrence), a happily domesticated grizzly bear, has his perfect world turned upside-down after he meets ELLIOT (Ashton Kutcher), a scrawny, fast-talking wild mule deer.

Additional Movie Titles:
The Benchwarmers
The Da Vinci Code
Deuce Bigalow: European Gigolo
The Grudge 2
Guess Who
Into the Blue
The Legend of Zorro
Lords of Dogtown
Mirror Mask
Monster House
The Pink Panther
Silent Hill
Spider-Man 3
Underworld: Evolution
xXx: State of the Union

Additional T.V. Titles:
The Boondocks
Days of Our Lives
Different Strokes
Good Times
The Jefferson's
Wheel of Fortune
The Young and the Restless

About Thumbplay
Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

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