Thumbplay News

mDisney and Starwave Mobile content to be available to Thumbplay members

CTIA Los Angeles and New York - September 12, 2006

Thumbplay Inc. (, a leading online retailer of mobile entertainment content, today announced a mobile content distribution agreement with the Walt Disney Internet Group (WDIG).

As part of the agreement, Thumbplay will distribute content from WDIG's publishing labels mDisney, creator of Disney-themed mobile content, and Starwave Mobile, the company's third-party mobile content licensing and publishing arm. The offerings will include graphics, tones and mobile games.

"This deal with the Walt Disney Internet Group reinforces the quality of products that Thumbplay delivers for its members," said Are Traasdahl, founder and CEO of Thumbplay. "Our relationship with them allows us to deliver the best selection of mobile entertainment, providing our customers with the breadth of content that enables them to personalize their mobile phones."

Thumbplay offers more than 50,000 pieces of mobile entertainment content, including ringtones, wallpapers, games and text-based services. Members can purchase content as part of the Thumbplay subscription plan or on ? la carte basis. According to a recent comScore Media Metrix report, Thumbplay was listed as one of the 10 fastest growing sites in July with a 51% increase month over month growing from 3.5 million unique visitors in June to 5.3 million in July.

About Thumbplay
Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

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