Thumbplay News

Provider of Ringtones, Wallpaper and Games Captures Leading Market Position

NEW YORK - June 29, 2006 - Thumbplay today announced Hitwise, the world's leading online competitive intelligence service, found Thumbplay.com to be the leading online website in the Entertainment ? Mobile Phones category. According to the latest weekly Hitwise data, Thumbplay?s market share has maintained consistent growth month over month, edging out leading carrier and non-carrier content providers. This serves as a significant indication of the company?s continued success and leadership position in the fast-growing mobile content market.

The site has experienced an increase in market share of visits by 221 percent (week ending March 28, 2006 vs. week ending June 24, 2006), surpassing dozens of competitors including Jamster, Yahoo! Mobile, Mobizzo and Qtones, as well as carrier sites such as Cingular and Verizon.

?In today?s highly competitive market, we are extremely proud to see the recent growth that has made us the most popular online destination for mobile content,? said Are Traasdahl, founder and CEO of Thumbplay. ?Our focus has always been to provide an entirely customer-centric experience coupled with the best premium content available. From Hitwise?s numbers, it is clear that our customers recognize this and continue to choose Thumbplay to satisfy their mobile entertainment needs.?

The mobile content market is one of the fastest growing market segments in the U.S. and Europe. According to Alexander Resources, an analyst firm following wireless communications and carriers, the revenues from digital content are forecasted to reach $15.1 billion by 2008, with mobile infotainment (personal data management, messaging services and content) revenue totaling $7.8 billion. The mobile penetration rate in the U.S. is currently at 69 percent and is forecasted to expand to 87 percent by the year 2010.

Thumbplay?s web site at www.thumbplay.com provides consumers with premium mobile entertainment products and services, including ringtones, wallpapers, games, text alerts and animations. The site includes intuitive searching, browsing and discovery tools, and a simple purchasing and downloading process. Content can be purchased through both subscription and a la carte options, downloaded ?over the air? directly to the consumer?s handset and billed directly to the consumer?s carrier bill.

Recently, Thumbplay announced a deal with Universal Music Group to distribute its full catalog of music tones from its global family of artists. Additionally, it inked a deal with Hands-On Mobile to distribute a selection of its library of mobile entertainment content including top gaming titles and other personalization applications.

About Thumbplay
Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

About Hitwise
Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com. For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst blog at weblogs.hitwise.com.

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