Thumbplay News


Pre-Eminent Customer Service Organization Recognizes Thumbplay, the Leading Mobile Entertainment Provider in the U.S.

NEW YORKDecember 2, 2009Michael Biondo, Vice President of Customer Service for Thumbplay, the leading mobile entertainment destination in the U.S., has been named Customer Service Executive of the Year by the Customer Service Institute of America (CSIA) . The awards are presented from the International Council of Customer Service Organizations though the CSIA. The International Service Excellence Awards are recognized as the most prestigious awards within the customer service industry. Previous CSIA award winners in this category include Sheila Harrell of FedEx, and Jane Judd of

Biondo, who has been at Thumbplay since 2006, is responsible for ensuring that Thumbplay customers receive an extraordinary level of service. He oversees all of the touch points for Thumbplay’s 365-day-a-year customer service -- including phone, e-mail and live chat services – giving people multiple, convenient ways to reach Thumbplay and receive swift assistance. Biondo instills a solution-oriented culture of respect for anyone who contacts the company. This unwavering dedication to the customer is behind his recognition from the CSIA.

“Our top priority at Thumbplay has always been to deliver a positive customer experience,” says Evan Schwartz, Thumbplay Co-Founder and Chief Marketing Officer. “Under Michael’s stewardship, we have developed a number of innovative and highly-personal ways to communicate with people. Of course, the best measure we have of our success is the customers themselves. We consistently get terrific feedback from them, whether it is about the best way to download music to their Smartphones, or how to set the ideal resolution to play videos on their devices. I am thrilled that the CSIA agrees with our customers and is recognizing Michael’s outstanding achievements with this prestigious honor.”

“Our judges were exposed to some exceptional approaches to creating outstanding customer experiences and are always pleased to see the customer service profession receive the attention and accolades it deserves for contributing to the customer experience as well as an organization’s bottom line,” says Brett Whitford, Secretary-General, International Council of Customer Service Organizations. “This year’s award winners have demonstrated that they are leaders in customer service and are worthy of our top awards.”

The Customer Service Institute of America (CSIA) is the body delegated by International Council of Customer Service Organizations (ICCSO) to manage the 2009 International Service Excellence Awards. These awards are the world’s peak customer service awards with leading customer service organizations and individuals around the globe being nominated in a variety in categories to recognize their commitment to customer service excellence. These awards are sought after by government, not-for-profit and for-profit organizations of all sizes and across all industries globally.


Thumbplay’s award-winning, direct-to-consumer mobile entertainment service features licensed content from some of the world’s largest entertainment companies, including EMI Music, Sony Music Entertainment, Universal Music Group and Warner Music Group, as well as several independent labels and artists and video game companies. Thumbplay’s mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as, one of the Web’s leading social music discovery services. Each month, gets more than five million unique visitors and its mobile (WAP) site ( receives more than 12 million page views, making it one of the most popular mobile Web sites. More information can be found at or at from a mobile phone.


The Customer Service Institute of America (CSIA) provides organizations with education, certification and recognition in the field of customer service. CSIA is the professional body of choice for customer service leaders seeking professional recognition through the attainment of internationally recognized industry qualifications, certifications and awards.

CSIA is the US Representative body on the International Council of Customer Service Organizations (ICCSO) and had the honor of hosting the 2008 International Service Excellence Awards™ at the NACCM on November 17th, 2008. Judged using the International Customer Service Standard criteria, these awards are the world’s peak customer service awards. Leading customer service organizations and individuals around the globe are nominated in a variety in categories to recognize their commitment customer service excellence.

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