-- New Cloud-Based, On-Demand Music Service for Smartphones and PC/Macs
to be Showcased at CTIA on the BlackBerry® Booth
NEW YORK – 18 March 2010 – Thumbplay (www.thumbplay.com), the leading provider of mobile entertainment in the U.S., today announced that the cloud-based Thumbplay Music service is now available in Public Beta. The service was previously available by invitation-only. In addition, the free application is now on BlackBerry App World™, providing BlackBerry® smartphone users in the U.S. unlimited, on-demand access to millions of songs. Thumbplay Music (www.thumbplaymusic.com) is a next generation music service, built by experts in mobile content delivery to serve the rapidly growing market of U.S. smartphone users which is forecasted to grow to 160 million people by 2013.*
At the upcoming CTIA Wireless conference in
Said Evan Schwartz, CEO and Co-Founder of Thumbplay: “We’re pleased to be building on our great relationship with RIM, particularly as we embark on our public launch. Our Private Beta customers gave us extremely positive feedback, and countless smartphone users have requested access to the service, enabling us to now ‘push play’ and make Thumbplay Music widely available. Our experience in this space has proven to be a tremendous advantage -- I don’t believe there is another company in the U.S. today that can offer a service built with mobile as its centerpiece that is this feature-rich, and with a catalog this deep. We are off to a great start.”
Thumbplay Music includes its own in-app media player and boasts several compelling features, including:
Thumbplay Music has more than eight million tracks under license from all major labels and more than 25,000 independent labels. The unlimited, on-demand service includes a free, three-day trial and subscriptions are then available for $9.99/month.
Thumbplay, which enjoys sustained profitability, has built an award-winning service centered on delivering millions of pieces of mobile content to 95 percent of U.S. devices among every major carrier. Thumbplay will leverage its existing network of more than 8,000 distribution partners to promote Thumbplay Music.
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Thumbplay, Inc. is defining the mobile entertainment experience for
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*Yankee Group (2009)
**Thumbplay Music supports the following BlackBerry smartphones: BlackBerry® Tour™, BlackBerry® Bold™ 9000, BlackBerry® Bold™ 9700, BlackBerry® Storm™ 9530 and the BlackBerry® Storm2™ 9550, and BlackBerry® Curve™ 8900. Support for additional devices coming soon.
All trademarks property of their respective owners. No partnerships implied. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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