Thumbplay News

Thumbplay Becomes First DTC Provider to Support Carrier Portal;
Brings Vast Entertainment Choices Directly to Cellular South Customers

New York — November 11, 2008 — Thumbplay® (www.thumbplay.com), the #1 mobile entertainment service in the U.S.*, today announced that its extensive library will now be featured on-deck with all Cellular South-supported mobile phones. Based in Ridgeland, Mississippi, Cellular South is the nation's largest privately owned wireless carrier. This is the first time a U.S. wireless carrier has engaged a direct-to-consumer content provider to populate its on-deck portal.

Cellular South customers will now be able to browse, buy and download Thumbplay content directly from their handsets or Thumbplay's Web site. Thumbplay offers more than 100,000 pieces of licensed content including music, videos and games that will be available for purchase by Cellular South customers either a la carte or via subscription-based credits.

"Increasingly, our customers are using their mobile phones as full-service, mobile entertainment devices," said Jim Richmond, Director of Corporate Communications at Cellular South. "Thumbplay allows us to offer our customers the broadest and deepest offering available coupled with fast, easy-to-use service and unmatched customer support."

Are Traasdahl, Thumbplay's CEO and founder, added: "Our ongoing investment in building the biggest and the best mobile catalog and in providing customers with a fun, hassle-free experience, continues to pay off. We are extremely proud to become the first direct-to-consumer mobile content provider in the U.S. to support a wireless carrier's portal."

Featuring music, videos, games and more, Thumbplay's award-winning direct-to-consumer service is accessible on more than 2,000 devices among every major carrier in the U.S.

The company has maintained and grown its leadership position in the industry by providing consumers with the best possible customer experience, including live, "24/7/365" customer service and a commitment to delivering the largest catalog of entertainment possible. Thumbplay's "locker" service also allows users to automatically back-up and store purchased items.

Thumbplay features licensed music, video and gaming content from some of the world's largest entertainment companies, including EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. Thumbplay's mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as iLike.com, one of the Web's leading social music discovery services. Based on Thumbplay's reputation for exceptional customer care and technological innovation, MTV recently tapped the company to power personalization content for the music giant's mobile content site.

Each month, Thumbplay.com gets more than five million unique visitors and its mobile (WAP) site (m.thumbplay.com) receives more than 12 million page views, making it one of the most popular mobile Web sites.

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