Thumbplay News

In 2008, Purchases of Mobile Entertainment Content Provide Unique Insights of
America’s Tech-Savy Electorate

NEW YORK – October 29, 2008 – According to Thumbplay® (, the #1 mobile entertainment destination in the U.S.*, the public is turning out in force to support their candidates through purchases of mobile entertainment content. While electoral votes are still up for grabs, the tech-savvy “e-lectorate” has clearly thrown its support – and its purchasing power – behind Senator Obama. Thumbplay customers are, on average, age 18 – 34, 59 percent of whom are female, and reside predominantly in the Top 20 U.S. markets.

As of 10/28/08, confirms that Obama-related content has out-sold McCain-related content by a 9 to 1 margin. The results are based on Obama and McCain related content -- including ringtones, videos and wallpapers – purchased on

Following provides a snapshot of top content for each candidate:

Top Obama-related entertainment content sold on
• #1 Real tone -- Tell Yo Mama, Vote Obama
• #1 Video – Candidates-Obama Video
• #1 Wallpaper – Obama, My Homeboy (Election O8)

Top McCain-related entertainment content sold on
• #1 Real tone -- McCain Love Ballad
• #1 Video -- Palin Moose Call
• #1 Wallpaper – McCain Republican Elephant Blue (Election 08)

Visit to check out the leading ringtones, wallpaper and video content from both candidates.

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