By Antony Bruno, Denver
The music industry's bid to sell full-song downloads from ringtones gained an ally today with the unveiling of Thumbplay's new full-song mobile music service.
Hoping to do for full-song music downloads what it did for ringtones, Thumbplay's beta-store lets subscribers of all mobile operators buy and download music to more than 2,000 compatible phones. At launch, it has licensing deals with Universal Music Group and EMI Music Group, as well as independent aggregators The Orchard and INgrooves, totaling about 1.5 million tracks. Other independent labels, as well as majors Sony Music Entertainment and Warner Music Group, continue to be courted.
Tracks will be DRM-free, and will cost 99-cents through an eMusic-like subscription model. Thumbplay will charge $9.99 a month for access to the full-song service, for which customers will get 10 credits redeemable for one song each. New subscribers will get 10 free credits as a bonus for signing up.Read the entire article on Billboard.biz here.<< Back to "In the Press"