Thumbplay News

Friday, September 5, 2008

Back-to-School '08 Goes Mobile with Thumbplay

100+ Mobile Educational, Health and Resource Titles from Incelligence
Now Available On Thumbplay.com

NEW YORK, September 5, 2008 — Just in time for back-to-school, students can now access top reference materials and study aids right from their cell phones. Many of the best study guides, including the CliffsNotes® and American Heritage® Dictionaries and titles from Scientific American Magazine and the Sierra Club can now be downloaded to phones from www.thumbplay.com and its mobile site (m.thumbplay.com) all brought to you by leading mobile application developer Incelligence.

The new titles span a wide variety of classes and disciplines including:

English – language and grammar aids, such as 100 Words Almost Everyone Confuses & Misuses, 100 Words Every High School Freshman Should Know, 100 Words Every High School Graduate Should Know, 100 Words To Make You Sound Smart
Literature – CliffsNotes® for classic works, including Beowulf, The Canterbury Tales, Great Expectations, and Julius Caesar
History – Great American History Fact Finder
Science – Scientific American: Ask The Experts, Scientific American: Geography, Scientific American: The Human Body, 100 Words Science Words Every College Graduate Should Know
Mathematics – Scientific American: Mathematical Games
Reference – Simpson's Contemporary Quotations, History Today!

In addition to the educational titles listed above, Incelligence also has a variety of health and self-help titles including Take Charge of Your Health!, Asthma ConsultantSM from the National Institutes of Health, and Nolo’s Little Legal Companion, as well as “info-tainment” titles such as “Grilling to Go” and “Dating Tips for Men” and “Dating Tips for Women.”

“Our goal is to put useful information at the fingertips of mobile phone users everywhere”, said Byron Bollas, CEO and founder of Incelligence. “We’re very excited to be partnering with an industry leader like Thumbplay to make our applications available to millions of new users.”

“With nearly 85 percent of the U.S. population using cell phones, we’re seeing an increasing demand for ever more engaging and useful content,” said Are Traasdahl, Thumbplay’s CEO and founder. “With Incelligence’s wide range of new mobile content, there is something for everyone. We’re thrilled to add these applications to our ever-expanding content library.”

Thumbplay’s extensive and ever-growing entertainment library currently consists of more than 100,000 pieces of licensed content – including music, videos, games and more. Their direct-to-consumer service is accessible on more than 2,000 devices among every major carrier in the U.S.

Thumbplay has maintained and grown its leadership position in the industry by providing its consumers with the best possible customer experience, including live, “24/7/365” customer service and a commitment to delivering the largest catalog of entertainment possible. Thumbplay’s “locker” service also allows users to automatically back-up and store purchased items.

Each month, Thumbplay.com gets more than five million unique visitors and its mobile (WAP) site (m.thumbplay.com) receives more than 12 million page views, making it one of the most popular mobile Web sites.

About Incelligence, Inc.
Incelligence, Inc.SM is a leader in developing and delivering branded mobile phone applications from top content providers. The company's Mobile Application Factory SM enables the conversion, mobilization and distribution of rich media content to mobile phones, quickly and cost-effectively. Available in both self-contained and client-server formats, Incelligence mobile phone applications are distributed through major wireless carriers and direct to consumer channels around the world. Founded in 2005, Incelligence is privately held and headquartered outside Boston, MA. More information is available at http://www.incelligence.com or m.incelligence.com.

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at www.thumbplay.com or at m.thumbplay.com from a mobile phone.

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Labels: press-release