Thumbplay News


Wednesday, July 23, 2008

Mitch Rotter's New Role


Exec Has Played Key Role in Building Company’s Expansive Entertainment Catalog

NEW YORK – July 22, 2008 – Mitch Rotter has been promoted to Senior Vice President, Content Acquisition and Strategy at Thumbplay®(, the leading mobile entertainment provider in the U.S.* Rotter, who was previously Vice President of Content Acquisition, reports to Chief Financial Officer/Chief Operating Officer Scott Marshall. The promotion is effective immediately and was announced today.

Rotter is a seasoned executive with more than 15 years in music and entertainment. He joined Thumbplay in 2005 with a charge to create the company’s content library. In that short time, Rotters’ efforts have contributed to a vast and ever-expanding catalog of more than 100,000 items in music, video, games and more. His new role has been expanded to include oversight of content promotion and overall strategy for content acquisition.

Are Traasdahl, CEO and Founder of Thumbplay, said: “We’ve built a large and loyal fan-base in large part because of the tremendous breadth and scope of entertainment we offer. Mitch has led the charge for us on that front, making sure we consistently offer the freshest, most dynamic content available. We’re proud to have him on our team and I have no doubt that in his new position, he will continue to play an important role in taking our company to even greater heights.”

Recent additions to Thumbplay’s library under Rotter’s purview have included exclusive content from Jay-Z, Coldplay and Michael Jackson; as well as content from the Godfather and Vivendi Games, among numerous others.

Rotter joined Thumbplay after serving at Infospace Mobile where he oversaw all of their media distribution agreements as Director of Content Licensing and Acquisition. Prior to that, Rotter was Senior Vice President of Soundtracks and Music Development for New Line Cinema, where among other accomplishments, he was executive producer for the Grammy nominated soundtracks I Am Sam and Lord of the Rings.

*Source: Nielsen Mobile’s “Mobile Content Storefront Revenue” Report, Q3 and Q4 2007 and Q1 2008
(based on non-carrier revenue generation at the top 4 U.S. carriers)

About Thumbplay

Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at or at from a mobile phone.

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