NEW YORK, August 11, 2008 — Thumbplay® (), the #1 mobile entertainment destination in the U.S.*, today announced that it is working with MTV to enhance and manage its mobile personalization offerings for MTV, MTV2, MTV Hits, MTV Jams and MTV Tr3s.
Thumbplay will power personalized content for MTV Mobile, including ringtones, applications, games, wallpapers and more. Fans will now enjoy the flexibility to purchase MTV-branded content a la carte or via subscription-based credits and have it
“MTV fans deserve a service that is fun, intuitive and easy-to-use – and that’s exactly what we’re delivering,” said Are Traasdahl, Thumbplay’s CEO and founder. “Our company has achieved its leadership position by providing our customers, and our partners’ consumers, with seamless technology that allows them to quickly and easily search for, find and download the mobile content they want. When you combine a great user experience with the value of the MTV brand and MTV’s reach to a digitally-oriented audience, I have every confidence it will be an enormous success.”
“The consumer experience is always at the center of what we offer to our fans online and on mobile,” said Greg Clayman, Executive Vice President of Digital Distribution for MTV Networks. “Thumbplay’s proven track-record in terms of technological know-how and infrastructure, as well as its experience and position as the leading mobile entertainment content destination, will offer our audience a great customer experience and provide great enhancements to MTV’s personalized content delivery.
Thumbplay, Inc. is defining the mobile entertainment experience for
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, LOGO, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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