Lietz previously served as Vice President of Public Relations at Rodale Inc., where she helped shift the perception of the company and its products, contributing to record-setting years in profits and revenues for the company. Prior to Rodale, Lietz headed corporate communications departments at both BMG Entertainment International and EMI Records North America where she drove significant corporate initiatives and special projects for key artists and oversaw industry relations, internal communications and more. She has also worked in various capacities on the agency side, handling public relations and communications for clients ranging from Microsoft (for the launch of Xbox) to Nintendo to Mazda Motors of America.
Are Traasdahl, CEO and Founder of Thumbplay, said: “Susan makes a great addition to our team. Our rapid expansion combined with the number of significant developments in the Thumbplay pipeline – ranging from major partnerships to new product launches -- call for someone to lead this area with enthusiasm, creativity and a clear strategic vision for our brand.Susan’s talents and background fit the bill to a tee.”
Thumbplay, Inc. is defining the mobile entertainment experience for
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