Thumbplay News



NEW YORK – July 28, 2008 Thumbplay® (, the leading mobile entertainment provider in the U.S.,* announces the appointment of Susan Lietz to serve as Vice President of Corporate Communications. Effective immediately, Lietz will drive all communications efforts for the company. She reports directly to co-founder and Chief Marketing Officer Evan Schwartz.

Lietz previously served as Vice President of Public Relations at Rodale Inc., where she helped shift the perception of the company and its products, contributing to record-setting years in profits and revenues for the company. Prior to Rodale, Lietz headed corporate communications departments at both BMG Entertainment International and EMI Records North America where she drove significant corporate initiatives and special projects for key artists and oversaw industry relations, internal communications and more. She has also worked in various capacities on the agency side, handling public relations and communications for clients ranging from Microsoft (for the launch of Xbox) to Nintendo to Mazda Motors of America.

Are Traasdahl, CEO and Founder of Thumbplay, said: “Susan makes a great addition to our team. Our rapid expansion combined with the number of significant developments in the Thumbplay pipeline – ranging from major partnerships to new product launches -- call for someone to lead this area with enthusiasm, creativity and a clear strategic vision for our brand.Susan’s talents and background fit the bill to a tee.”

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at or at from a mobile phone.




Send facebook photos to your phone with Photo Portal.