Mobile entertainment content company Thumbplay has teamed with record label giant Sony BMG Music Entertainment to offer more than 7,000 of Sony's releases for mobile device use. This new digital distribution agreement will allow Thumbplay to offer ringtones, music videos, wallpaper, voice clips and mobile games based on Sony's vast collection of current artists and back catalog hits.
"We had been circling each other for some time but never quite able to come to terms. I think our recent partnerships with AOL, MSN, iLike and other social & music discovery services presented a new and exciting sales channel," says Mitch Rotter, vice president of content acquisitions and merchandising. "I also think over the past six months or so Thumbplay has established ourself as the clear market leader and it made sense for Sony BMG to offer their content to our subscribers and it made sense for Thumbplay to forge ahead to offer that content." read more<< Back to "In the Press"