Thumbplay News

 

Thursday, February 21, 2008

CMJ.com -
Thumbplay, Sony Strike Mobile Content Deal



Mobile entertainment content company Thumbplay has teamed with record label giant Sony BMG Music Entertainment to offer more than 7,000 of Sony's releases for mobile device use. This new digital distribution agreement will allow Thumbplay to offer ringtones, music videos, wallpaper, voice clips and mobile games based on Sony's vast collection of current artists and back catalog hits.

"We had been circling each other for some time but never quite able to come to terms. I think our recent partnerships with AOL, MSN, iLike and other social & music discovery services presented a new and exciting sales channel," says Mitch Rotter, vice president of content acquisitions and merchandising. "I also think over the past six months or so Thumbplay has established ourself as the clear market leader and it made sense for Sony BMG to offer their content to our subscribers and it made sense for Thumbplay to forge ahead to offer that content."

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Thumbplay ringtones and Thumbplay mobile ringtones are compatible with most current Motorola, Nokia, LG, Samsung, Panasonic and Sony Ericsson mobile/cell phones. Supported carriers include Alltel, AT&T, T-Mobile®, Sprint PCS, Nextel, Verizon Wireless, and Cellular South. ©2009 Thumbplay, Inc. Thumbplay MP3s are supported by AT&T and T-Mobile®. Portions of Content Provided by All Media Guide ©2009 All Media Guide, LLC. No endorsement or sponsorship of Thumbplay or its products by any musical artists or other parties is expressed or implied. Artist names for identification purposes only. Third party trademarks are the property of their respective owners. Depiction or mention of handsets or other Thumbplay-compatible devices does not indicate their manufacturers' partnership, endorsement or sponsorship of Thumbplay. iPod® is a registered trademark of Apple Inc. Apple is not a partner or sponsor of Thumbplay.