By Lauren Mooney for Mobile Marketer
The key to mobile content’s growth in 2008 lies in the consumer experience. WAP sites will have to mirror Web sites in their functionality and content offered on mobile should match online.
Evan Schwartz, chief marketing officer of Thumbplay, a leading mobile content provider, is gung-ho about the future of content consumed on the phone. Mobile Marketer’s Lauren Mooney interviewed Mr. Schwartz.
What is the key trend in mobile content in 2008?
A shift to more sophisticated content-like video. Thumbplay is excited, especially with the new hand-sets out on the market. Also, expanded content, longer tail. The key to expanding the market is to make it simple. read full PDF here (p. 40)<< Back to "In the Press"