Thumbplay News

By Rick Mathieson for Branding Unbound

It's January 2nd and I already want to drop the diet.

The folks over at Thumbplay want to stop me - with ringtones to help keep me resolute.

For $2.99 per tone, or about $10 per month, you can download ringtones to remind you to hit the gym, volunteer for a good cause, quick drinking, stick with the diet, or get more organized. There's even one to help you brace yourself for a call from your mother-in-law.

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