By Jessica Dolcourt for Webware
Thumbplay announced on Thursday a deal it just wrapped up with iLike, a music recommendation service big on Facebook, to exclusively stock iLike's virtual shelves with ringtones.
Thumbplay's ringtones are disguised on iLike.com by the generic command to "get ringtones," and placed alongside iTunes links. They'll also be sprinkled throughout the iLike Challenge game on iLike's site and will be available for purchase through the iLike Facebook app.
This is a definite win for Thumbplay. The mobile content distributor's limp Facebook app, a Photo Portal that pushes pictures uploaded from a Thumbplay locker to a mobile phone, has so far only grossed 10 active daily users. By teaming up with iLike, Facebook's big cheese music discovery app, with nearly 600,000 active users, Thumbplay has jumped on a better angle for getting their products to Facebook users, and dropping coins in their pocket as well.read more<< Back to "In the Press"