Thumbplay News

Exclusive Alliance Extends MSN Mobile Users' Access to Ringtones, Graphics, Games and Videos

NEW YORK, December 10, 2007 - Thumbplay® (, the largest and fastest growing mobile entertainment content destination in the U.S. (Nielsen Mobile, Q3 2007), today announced it will provide ringtones, wallpaper, games and video clips to MSN Mobile, the mobile portal of the MSN online network (, which is visited by more than 120 million unique monthly visitors in the U.S. (comScore Media Metrix, October 2007).

Thumbplay's premium mobile content will be integrated within the MSN Mobile ( web and WAP portals. Through Thumbplay's contextual integration on these sites, visitors can easily purchase and download relevant ringtones, wallpapers, games and video clips over-the-air to over 2,000 supported handsets, including 16 unique Windows Mobile-based devices.

"Our alliance with Thumbplay allows MSN Mobile to quickly increase our content offering to a rapidly growing mobile customer base," said Sam Klepper, general manager at MSN. "Thumbplay's extensive catalogue of mobile entertainment content fits well with our customers' interests."

"We think this relationship allows Thumbplay to innovate and grow as a mobile entertainment content industry leader across the platforms that deliver the best mobile experiences to the world's savviest online users," said Are Traasdahl, Thumbplay's CEO and founder. "We're happy to offer MSN Mobile users access to more than 50,000 pieces of mobile entertainment content including ringtones, wallpapers, games, videos, voice tones and text-based services."

Thumbplay and MSN Mobile worked in tandem to help ensure the maximum amount of content and purchasing options are available to users across the most carriers and handsets. Thumbplay ensures that Alltel, AT&T Wireless, Sprint, T-Mobile and Verizon Wireless subscribers can purchase content across their wireless networks, while navigation provides MSN co-branding and easy access back to the MSN Mobile portal.

About Thumbplay Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in 2005 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at

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