Thumbplay News

 

Tuesday, December 11, 2007

Mobile Marketer -
Microsoft inks Thumbplay content deal for MSN Mobile

By Lauren Mooney
and Mickey Alam Khan For Mobile Marketer

Microsoft Corp. yesterday signalled serious interest in mobile when it announced the acceptance of ads on the U.S. version of its MSN Mobile portal. But its deal for content is worthy of note as well.

The software giant has entered into an exclusive deal with leading mobile entertainment content provider Thumbplay for MSN Mobile users. The deal also coincides with new MSN Mobile features that include astrology and movie tickets.

“I think what’s special about this is that we’re being integrated into Microsoft’s WAP properties in a contextual manner,” said Chris Phenner, senior vice president of business development at Thumbplay, New York.

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Thumbplay ringtones and Thumbplay mobile ringtones are compatible with most current Motorola, Nokia, LG, Samsung, Panasonic and Sony Ericsson mobile/cell phones. Supported carriers include Alltel, AT&T, T-Mobile®, Sprint PCS, Nextel, Verizon Wireless, and Cellular South. ©2009 Thumbplay, Inc. Thumbplay MP3s are supported by AT&T and T-Mobile®. Portions of Content Provided by All Media Guide ©2009 All Media Guide, LLC. No endorsement or sponsorship of Thumbplay or its products by any musical artists or other parties is expressed or implied. Artist names for identification purposes only. Third party trademarks are the property of their respective owners. Depiction or mention of handsets or other Thumbplay-compatible devices does not indicate their manufacturers' partnership, endorsement or sponsorship of Thumbplay. iPod® is a registered trademark of Apple Inc. Apple is not a partner or sponsor of Thumbplay.