Thumbplay News

By Lauren Mooney
and Mickey Alam Khan For Mobile Marketer

Microsoft Corp. yesterday signalled serious interest in mobile when it announced the acceptance of ads on the U.S. version of its MSN Mobile portal. But its deal for content is worthy of note as well.

The software giant has entered into an exclusive deal with leading mobile entertainment content provider Thumbplay for MSN Mobile users. The deal also coincides with new MSN Mobile features that include astrology and movie tickets.

“I think what’s special about this is that we’re being integrated into Microsoft’s WAP properties in a contextual manner,” said Chris Phenner, senior vice president of business development at Thumbplay, New York.

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