Today, Adobe Systems Incorporated (NASDAQ: ADBE) announced the global media companies, content delivery networks (CDNs), publishers and advertising networks which are embracing Adobe’s open framework for building custom media players – Thumbplay among them. Code-named “Strobe”, the new framework will help establish an industry standard for media players and offers production-ready components to streamline the development process, reducing the time content publishers spend creating playback technologies. Click HERE
to see the Adobe announcement.
Remarked Thumbplay’s Chris Phenner (EVP, Business Development):
“Thumbplay relies on the Flash Platform™ for our web site’s audio and video samples, for widgets that Thumbplay OPEN provides to artists to sell mobile content, and for the Flash Lite titles we sell – Thumbplay is living the Open Screen Project’s strategy every day. Strobe is a great framework that we plan to leverage to help sites monetize and extend their embedded video players to include mobile features.”
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