Thumbplay News

NEW YORK, January 26, 2009 -- Photobucket, the Web’s premiere standalone photo and video sharing Web site, and Thumbplay, the #1 mobile entertainment destination in the U.S.*, today announced a new “send to mobile” service, providing a two-click solution that enables Photobucket users to customize their mobile phones with photos sent from their Photobucket albums.

For only $1.99, photos posted on Photobucket can now be downloaded as a wallpaper image onto any of the 2,000-plus mobile phones supported by Thumbplay. All images are optimized for consumers’ phones’ screen size and resolution. The process takes just seconds to complete and does not require membership.

“Increasingly, mobile phones are becoming the sole entertainment device of choice for people, a place to store all of their favorite images, music, games and more,” said Are Traasdahl, CEO and founder of Thumbplay. “Through Photobucket, it is easier than ever to customize devices and keep favorite memories close at hand.”

Added Alex Welch, president of Photobucket, “Photobucket is committed to making its service available to our users on every possible platform. Thumbplay gives our users another great way to interact with and utilize their Photobucket images in a way that is effortless, fast, and works on the phones of more than 230 million mobile users in the U.S.”

Thumbplay has agreements in place with every major carrier and works on more than 2,000 mobile phones. Thumbplay subscribers that do not currently have a Photobucket account can create one for free at http://photobucket.com/. For more information, please visit http://photobucket.com/mobile.

*Source: Nielsen Mobile’s “Mobile Content Storefront Revenue” Report, Q3 and Q4 2007 and Q1 and Q2 2008(based on non-carrier revenue generation at the top U.S. wireless carriers)


ABOUT THUMBPLAY
Thumbplay’s award-winning, direct-to-consumer service features licensed content from some of the world’s largest entertainment companies, including EMI Music, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. Thumbplay’s mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as iLike.com, one of the Web’s leading social music discovery services. Moreover, based on Thumbplay’s reputation for exceptional customer care and technological innovation, MTV recently tapped the company to power personalization content for the music giant’s mobile content site. The recently-launched Thumbplay Open provides independent music and visual artists, application developers and Web site publishers the opportunity to package and sell their own digital media to millions of mobile customers.

Each month, Thumbplay.com gets more than five million unique visitors and its mobile (WAP) site (m.thumbplay.com) receives more than 12 million page views, making it one of the most popular mobile Web sites.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at http://www.thumbplay.com/ or at m.thumbplay.com from a mobile phone.

About Photobucket
Photobucket is the largest standalone photo and video sharing site, with 45 million unique users worldwide* linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. Every day, more than 10 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in San Francisco, California and Denver, Colorado and is located online at http://photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.
*comScore Media Metrix, November 2008

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